Likes and Dislikes

Overall, Markstrat was an amazing experience! We learned a lot of new things about the marketing world and hopefully we will be able to use this knowledge in future situations. What we liked about the experience is that we enjoyed going through the simulation and making decisions as a group. Individually we all had different views on what we believed was the most likeable and interesting part of the analysis, but overall we worked well as a group and were able to maintain a fun environment while making decisions. We were all very interested in everyones opinion and mutually decided what was the best approach to get the best outcomes. We did like this experience, but there were some aspects that we did not like.

We had a hard time understanding the pamphlet at the beginning of the game. We all made an attempt to read it and understand exactly what we had to do, but trying to understand the game before actually playing did not make the process easier. We felt that we learned more during the games because we were able to actually look at the surveys and try to interpret what they meant. Another thing we did not like was that it was difficult to understand and find all the relevant surveys. The point is to figure out what decisions to make, but we felt that it took us longer to figure out what results or surveys to use. We think that the pamphlet should give more in depth detail about each survey rather than us having to do external research to understand them. The game is also supposed to be how the real life market looks like, but we had no vision of this and therefore we recommend that more visual aspects should be incorporated into the game.

Although we did not make it to first place, we improved substantially in the game. We were able to even make it to 1st place at one point in the game and we ended in 3rd place, which we believe was a perfect way to end the game. We did not do so well at the beginning but we made up for it at the end of the game!