Period 8

Results:

This is our final decision of the semester. We were feeling pumped about finally entering the Vodite market and hoped that it would be our key to success, so we could regain some more market share. This period we hooped up into third and made a substantial stock gain of $300 to put us at $1550. We were pumped as we were finally moving up again!!

After looking at our sales we were a little less excited though. We were carrying 34k SAMA's, 44k SALT's, 6k SACK's, and 13k VAXY's in inventory. These costs were hurting us big time and none of our sonites were improving.

Decisions:

We decided to focus our attention into the Vodite market this period, slash prices on vodites and production in Sonite, and then cut all costs. We produced 0 SAMA's, 64k SALT's, 40K SACK's, 80K VAXY's and we introduced VAJO this round based off of PVAXY and produced 80K of them too. We priced VAJO at $1361 which was $100 cheaper than that of VAXY. We also hired on 52 sales people for VAJO, and had a total marketing budget of 4000 this round.

FINAL RESULTS!:

After our new brand and huge sales forces we still dropped in stock value. We had third place under lock but our price was $1282. Our sonites continued their downward spiral, and our vodites were just picking up steam as they were the most highly sophisticated in the market. This was an amazing result for us given all of our original plans went out the window because we kept finishing so poorly in the practice round!